Thank you for contacting Channel 4 Viewer Enquiries.
We are sorry to hear that you disagree with the broadcast of the Marie Stopes advertisement.
Channel 4 has had no input into the content of this advertisement, which makes no mention of abortion and is similar to advertising already carried in other media. The advert has been approved for broadcast by learcast UK, which gave us unambiguous guidance that it is compliant with BCAP's Advertising Standards Code.
The BCAP Code contains robust rules about the nature and content of TV advertising and we believe it offers sufficient protection for our viewers against potential harm and offence. Therefore, subject to an advert being cleared for broadcast under the code, we are prepared to transmit it in an appropriate time slot; we believe it is up to viewers to form their own judgments about the content and messages that advertising contains.
Nevertheless; please be assured that your complaint has been logged and passed onto those responsible for our advertising.
Thank you again for taking the time to contact us. We appreciate all feedback from our viewers; complimentary or otherwise.
Channel 4 Viewer Enquiries
Click here to register your complaint. Channel 4 have human blood on their hands after they have aired that advert, since Marie Stopes International must have done the maths and worked out that the money for the advertisement is 'worth it' and will recoup the dividends in terms of abortions paid for by the NHS. A blacker day for TV, and possibly for this country, there has never been.